Robert Keefer, Ph.D., CEO


Bob, who is the Owner as well, had a vision for improving hearing aid performance and healthcare in America.  He got that vision while consulting with a small German company (Acousticon Ag) that manufactured a new device that, in Germany, helps audiologists make patients so happy with their hearing aids that they truly enjoy them.  That “joy” was in stark contrast to America where most hearing aided patients are frustrated with them and think they don’t work as well as they should.  Then, when he read research papers that said people with hearing loss are at MUCH greater risk of dementia (including Alzheimer’s), clinical depression, and falls with broken bones, he decided to do something about it.  He started up Now Hear This® as the only place in America using the German medical device.

Prior to Now Hear This® Dr. Keefer worked with a North Carolina-based consulting company called TCG MedTech, which specialized in developing US operations for European medical companies.  Originally, he received his PhD from Nebraska Medical School and in the interim has been a manager and chief executive of companies like Quest Diagnostics (formerly Smith Kline Clinical Laboratories), Analytical Technologies Inc, and Vista Information Solutions.  

He is an avid fly-fisherman, singer, and college football fan.  Among other civic and non-profit involvements, he has served a four year term on the Board of the National Institutes of Health (NIH/NIEHS), a two year position with The Hamner Institute, and  a four year term as President of the Board of I Love A Clean San Diego County.

Dr. Keefer never stops advocating for the best in hearing care.  You can regularly find him at the Raleigh legislative offices meeting with state officials to discuss current healthcare laws.